Funding Your Business : A Guide to Capital Market for Beginner

Funding Your Business : A Guide to Capital Market for Beginner
Publisher: SOMO Publishing
Author: Chris Daniel Wong
ISBN: 9789670980454
Pages: 190
Year of Issue: 2022

‘Funding Your Business’ is a practical book filled with theories that you can conveniently apply to your business, especially SMEs (defined as businesses with between 0 and 249 employees). Most businesses fail because they lack the finances to get them through the early or growing stages of business existence. Capital is crucial at the start of a company’s life as it enables the business to turn its ideas into reality. The seed capital raised may be used to hire key staff, purchase inventory, or market the company and its ideas. All of these things require cash and this is the reason companies raise capital. Whether you’re currently a business owner seeking to expand your funding options, an entrepreneur-to-be venturing into the exciting world of business, or a layman eager to know more about the types of funding available, this book will walk you through it all, from the most foundational to the most advanced techniques.

0. Fundraising in a COVID-19 Fuelled Pandemic
1. Understanding Business Strategy
2. Business Life Cycle
3. Understanding Capital Markets
4. Going into the Capital Market
5. Qualities that Qualify a Company to Enter the Capital Market
6. Credibility is Important before Entering the Capital Market
7. Corporate Branding Matters
8. Conducting Due Diligence
9. Curating a Winning Pitch Deck for Successful Capital Raising
10. How to Raise Capital for Your Business
Author Chris Daniel Wong
Condition Good
Cover Paperback
Pages 190
Publisher SOMO Publishing
Published 2022

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  • Brand: SOMO Publishing
  • Product Code: 9789670980454
  • Availability: In Stock
  • RM50.00

Tags: Business, Self-Help